GoHighLevel CRM Review: Is It Worth The Investment?
Customer relationship management (CRM) software is an essential tool for businesses to organize contacts, track interactions, and automate marketing tasks.
With many options on the market, it can be tough to decide which CRM is right for your needs and budget.
GoHighLevel is an emerging all-in-one CRM gaining popularity for its robust features and affordable pricing.
This review will examine what GoHighLevel CRM does, its key features and functionalities, pricing plans, pros and cons, and what real users have to say.
Read on to determine if GoHighLevel is worth the investment for your business.
What GoHighLevel CRM Does
GoHighLevel CRM aims to be an easy-to-use, all-in-one client management and marketing automation platform.
It consolidates key tools that businesses need into a single dashboard:
- Contact management to organize client information
- Lead scoring and tracking to measure engagement
- Email marketing and workflows to nurture leads
- Appointment scheduling for consultations
- Reporting to analyze campaign performance
- Integration with other software like email services, payment processors, etc.
The goal of GoHighLevel is to help users generate more leads, convert prospects into customers, and retain clients through relationship-building tools.
It’s designed for consultants, agencies, coaches, accountants, lawyers, dentists, chiropractors, and other service-based businesses.
Key Features and Functionalities
Here are some of the notable features and capabilities offered by GoHighLevel CRM:
- Unlimited contacts database to store all client information and history
- Segment contacts into lists and groups (e.g. leads, customers)
- Calendar view of upcoming meetings and tasks
- Customizable contact profiles and fields
- Automatically score leads based on engagement metrics like email opens, form submissions, etc.
- Track website visits and behaviors to identify hot leads
- Focus sales efforts on best prospects through priority lead lists
- Create broadcast email campaigns with editor and templates
- Send automated email sequences to nurture prospects
- Track opens, clicks, and unsubscribes to optimize campaigns
- Integrates with email services like Mailchimp, Constant Contact, etc.
- Set up triggers and multi-step workflows to automate repetitive tasks
- Examples: sending follow-up emails, scheduling calls, adding to lists
- Workflows apply automatically saving time on manual work
- Clients can book calls and meetings on your calendar 24/7
- Customize booking pages and integrate with your calendar
- Send automated appointment reminders via email or SMS
- Visual reports on contacts, deals, appointment booking, and campaigns
- Track lead status to see bottlenecks in your sales funnel
- Monitor engagement to identify hot leads and effective campaigns
- Connects with 50+ apps including Gmail, Outlook, QuickBooks, Facebook, Slack, PayPal, Stripe, and more
- Zapier integration to connect with 1,000+ other apps
How to Use GoHighLevel CRM
GoHighLevel CRM prioritizes ease of use. Here is a simple step-by-step guide to get started:
- Sign Up for a free 14-day trial account on GoHighLevel’s website. No credit card required.
- Add your contacts into the CRM database manually or via imports from other apps.
- Set up lead flows using the visual workflow builder to automate tasks like sending emails.
- Create broadcast campaigns like welcome series for new contacts using the email editor.
- Enable appointment booking by configuring your settings and calendar integration.
- Segment your contacts into lists like leads, customers, etc. and set up automated workflows for each list.
- Review reports on deal progress, campaigns, and appointments as leads convert to monitor success.
- Integrate other apps like email marketing, payments, calendars, and more to centralize systems into GoHighLevel.
With just those basics, you can start leveraging GoHighLevel’s automation to generate and convert more leads. Read tutorials for more advanced features.
GoHighLevel CRM Pricing
GoHighLevel offers two main paid plans, along with some add-on options:
- Starter: $297/mo for 500 contacts
- Pro: $497/mo for 2,500 contacts
Additional pricing details:
- Additional contacts are $0.50 each/mo
- Add-ons like calendar integrations, VoIP calling, and HIPPA compliance available
- Custom enterprise plans with unlimited contacts also offered
The 14-day free trial includes full access to the Pro plan features, no credit card required.
Compared to other CRM options, GoHighLevel offers robust contact management, lead scoring, and marketing automation at affordable rates.
It’s a cost-effective all-in-one solution.
How Does GoHighLevel Compare to Other CRMs?
GoHighLevel competes in the all-in-one CRM space against other tools like Salesforce Essentials, Zoho CRM, and Freshworks CRM.
Here is how GoHighLevel stacks up against these top competitors:
- Salesforce is the biggest CRM provider globally but also the most expensive.
- Essentials offers contact management, workflow automation, and basic reporting.
- No built-in email marketing or appointment scheduling.
- More advanced features like customization require costly add-ons.
- Best for larger enterprises that can afford the high costs.
- Zoho CRM also provides solid contact management, workflows, and reporting.
- Includes email marketing and appointment scheduling capabilities.
- However, the interface is clunky and steep learning curve.
- Integrations are not as robust as GoHighLevel.
- Ideal for mid-size businesses on a budget.
- Freshworks is simple, affordable, and has smooth integrations.
- CRM features are fairly basic – no workflow automation or lead scoring.
- Light on marketing tools compared to GoHighLevel.
- Best for startups that want an intuitive entry-level CRM.
In comparison, GoHighLevel hits the sweet spot between features and affordability.
It offers more robust marketing automation and appoint booking than Zoho or Freshworks, at lower cost than heavyweights like Salesforce.
For small service businesses, it strikes the right balance.
Based on user reviews and industry evaluations, here are some of the notable upsides of GoHighLevel CRM:
- Affordable pricing compared to other all-in-one CRM solutions on the market
- Intuitive interface that’s easy to navigate with no prior experience required
- Strong workflow automation saves hours on manual tasks like data entry or email sends
- Appointment scheduling integration provides 24/7 self-service booking for clients
- Powerful marketing tools like lead scoring help identify and prioritize hot prospects
- Great for service businesses like agencies, consultants, coaches, and healthcare
- Robust integrations connect all your essential apps into one dashboard
For small service businesses, GoHighLevel provides an impressive all-in-one solution at reasonable rates.
The platform makes it simple to start leveraging automation and integrations to streamline processes.
While GoHighLevel CRM has several standout strengths, there are some downsides to weigh as well:
- Steep learning curve for advanced custom fields, integrations, reporting, and workflows
- No native live chat or phone support offered (email and help docs only)
- Third-party integrations can have bugs due to ongoing app updates on either end
- Features may be too basic for larger enterprises that need customization
- Lead scoring lacks depth compared to dedicated lead intelligence tools
Overall, GoHighLevel is best suited for small businesses.
Larger teams may want more customizable lead scoring, live support, and advanced features.
However, GoHighLevel’s core CRM and automation capabilities deliver excellent value for the price point.
What Real Users Are Saying
Here are excerpts from GoHighLevel CRM users on leading software review platforms:
“The workflow automation is a game-changer. I’m able to be so much more hands off in my sales process and let automation do the heavy lifting.” ★★★★☆
“Reasonably priced for what you get. It has improved my ability to capture and followup with leads tremendously.” ★★★★☆
“Very simple to use. I like having everything – CRM, email marketing, appointment scheduling – all in one place.” ★★★★☆
“There is still room for improvement on reporting features. I wish I could drill down into more campaign metrics.” ★★★☆☆
“Support has been slow to respond which can be frustrating. But otherwise very good software.” ★★★☆☆
Is GoHighLevel CRM Worth the Investment?
For growing service businesses, GoHighLevel provides an affordable all-in-one client management and automation solution.
Robust features like lead scoring, workflow automation, and appointment scheduling can help streamline lead conversion.
However, larger enterprises may want more advanced customization in lead intelligence, live support, and reporting.
There is also a steep learning curve to master its array of capabilities.
Overall, the vast majority of GoHighLevel users rate the platform highly and find excellent value in its capabilities.
For smaller teams, the reasonably-priced automation makes it easy to qualify and convert more leads.
Optimization of your sales process translates directly into business growth and revenue.
Consider signing up for a free 14-day trial to experience GoHighLevel’s features firsthand.
For most small service businesses, the platform provides a powerful all-in-one toolkit for scalable growth at accessible rates.
GoHighLevel CRM – Frequently Asked Questions
Does GoHighLevel offer a free trial?
Yes, GoHighLevel offers a 14-day free trial of their Pro plan. No credit card is required to sign up.
What email marketing services does GoHighLevel integrate with?
It connects with Mailchimp, Constant Contact, GetResponse, ConvertKit, Active Campaign, and other popular email marketing platforms.
Can you build landing pages in GoHighLevel?
No, it does not have a native landing page builder. You would need to use a separate landing page creator.
Does GoHighLevel offer phone support?
No, GoHighLevel only provides email-based customer support. Phone support is not available.
Is there a mobile app?
Yes, GoHighLevel offers iOS and Android mobile apps so you can access your CRM on the go.
Can you use your own domain for email campaigns?
Yes, you can brand and send emails from your own custom domain name in GoHighLevel.
How long does implementation and setup take?
Most users report being able to setup basic features in 1-2 weeks. More advanced customization may take 1-2 months.
GoHighLevel CRM provides an affordable all-in-one solution for client management, lead conversion, and marketing automation.
For small service businesses, the platform can provide great value through its intuitive interface, robust capabilities, and integration options.
Consider testing out a free trial to see if GoHighLevel is the right CRM to meet your team’s needs and ultimately boost your bottom line through optimized lead generation and conversion.