Will getting new safe Backlinks help me regain my rankings?
Getting hit with a Google penalty can feel devastating.
One day you wake up and your site’s traffic and rankings have plummeted.
What caused it?
In most cases, a Google penalty is due to manipulative link building tactics like buying links or posting spammy guest posts.
The good news is with some work, you can recover.
Here’s a complete guide to detoxifying your link profile and getting your site back in Google’s good graces.
Understand Why You Were Penalized
The first step is understanding what behaviors led to the penalty in the first place.
Did you buy links? Over-optimize anchor text? Build links too quickly?
Identify what went wrong so you can fix it. Review Google’s quality guidelines and consult with experts if needed.
Being penalized doesn’t mean your site is doomed forever. But you’ll need to clean up your link profile.
Disavow Toxic Links
Use Google’s disavow tool to tell Google not to associate your site with bad links.
Upload a CSV file with toxic domains and submit it.
This indicates you don’t want those shady links counted.
However, be judicious with disavows. Disavowing all links can harm your site. Only disavow confirmed low-quality links.
Focus On White Hat Link Building
Work on building a new, clean link profile.
Create great content, do outreach, and get mentions on trustworthy sites.
Guest posts, reviews, interviews, roundups, and other white hat tactics can build quality backlinks.
Take it slowly and focus on relevance. Quality over quantity.
Monitor Your Progress
Use tools like Search Console, Moz, Ahrefs, and Semrush to monitor your site’s progress.
Watch for improvements in rankings, traffic, and other metrics.
This confirms your recovery work is paying off. Don’t obsess over rankings, but do monitor regularly.
Diversify Backlink Sources
Getting links from a variety of quality domains is better than just a few links from the same site. Vary anchor text naturally too.
This looks more natural to Google. Build links slowly from many different sources. Avoid anything that looks manipulative.
Double Check Google Guidelines
Reread Google’s quality guidelines regularly. Follow their recommendations closely.
Don’t try shortcuts or push boundaries. Building a natural, white hat link profile as Google advises is the best route to recovery.
Seek Expert Help If Needed
If your previous link building tactics were very high risk, consider getting help from an SEO consultant.
They can assess damage, provide a roadmap to recovery, and advise you on detoxifying safely. Their expertise can be invaluable.
Recovering from a penalty takes time and work. Keep producing great content, connect with influencers, and improve technical SEO.
But know ranking improvements may take months. Stick with your recovery plan and don’t get discouraged.
The Rapid Decline of Toxic Backlinks Will Begin When You Start Getting Safer Links
When you start building fresh, quality backlinks, you’ll notice your toxic backlink numbers drop rapidly in Ahrefs or other link analysis tools.
This is because Google is devaluing and removing those poor quality links from your profile.
As you replace them with good links, the effects of old toxic links will fade. This decline means your cleanup is working!
FAQs About Link Detoxification
Here are answers to some frequently asked questions about recovering from Google penalties:
How long does a penalty last?
There’s no firm answer, as it depends on many factors.
But with consistent work to fix issues, most sites can recover in 6-12 months.
Heavy penalties may take longer.
Be patient and persistent.
Should I 301 redirect toxic links?
In most cases, no. A 301 redirect passes link equity.
It’s better to remove or disavow toxic links so their effects disappear.
Only do 301 redirects if removing a link would create a broken user experience.
How do I remove toxic links?
If you built links on sites you control, remove them. For others, you’ll need to nicely request link removal.
If they won’t comply, disavow the link. For large link networks, you may need professional cleanup help.
How do I track my recovery?
Use Google Search Console to monitor impressions, clicks, and rankings.
Check Ahrefs, Moz and Semrush for backlink profile changes. Watch for traffic increases in analytics. Rankings will recover gradually.
What if my site isn’t recovering?
If you’ve diligently cleaned up links for 6+ months and see no progress, there may be other issues at play.
Technical problems, thin content, or poor user experience could be holding you back. Get an expert SEO audit.
Patience and dedication to sustainable link building practices are key to recovering from Google penalties.
Focus on high-quality content and backlinks will naturally follow. Let me know if you have any other penalty-related questions!