Facebook recently announced the expansion of its monetization programs to more countries, including Nigeria.
This has left many Nigerian content creators wondering – can I now make money from my Facebook content?
The short answer is yes, Nigeria is now eligible for Facebook monetization!
This guide will provide everything you need to know about monetizing your content on Facebook as a Nigerian creator in 2023 and beyond.
Overview of Facebook Monetization
Facebook offers creators several ways to earn money from their content:
- In-Stream Ads – Video ads play between videos in your video posts and Facebook Watch videos. You earn a portion of the ad revenue.
- Brand Collabs Manager – Connect and partner with brands to create sponsored content and ads.
- Paid Online Events – Host paid online events on Facebook like classes, webinars etc.
- Stars – Earn tips from fans during Facebook Live streams. Fans can purchase and send you stars during your live videos.
This means creators in Nigeria can now leverage these monetization avenues to start earning an income from their Facebook presence.
Is Nigeria Eligible for Facebook Monetization?
In February 2023, Facebook announced that it is expanding its monetization eligibility to more countries including Nigeria.
So yes, as of 2023 and going forward, content creators from Nigeria can monetize their content across Facebook.
This is excellent news for Nigerian creators who have been waiting for the opportunity to earn money from their hard work on Facebook.
The social media giant has opened up significant earning potential for creators in Nigeria.
Eligibility Criteria for Monetization in Nigeria
To be eligible for Facebook monetization in Nigeria, creators need to meet the following requirements:
- Have at least 10,000 followers on their Facebook Page
- Have at least 600,000 total minutes of video view time on their Facebook Page in the last 60 days
- Comply with Facebook’s monetization policies and guidelines
- Submit the Page for review in Facebook Monetizer
- Get the Facebook Page approved for monetization after review
- Be at least 18 years old
- Reside in Nigeria
These eligibility criteria are similar to other countries where monetization is available.
Meeting these requirements will allow Nigerian creators to apply for monetization on Facebook.
How Can You Apply for Monetization in Nigeria?
Here are the steps Nigerian creators need to follow to apply for monetization on Facebook:
Step 1: Ensure Your Page Meets the Eligibility Criteria
First, examine your Facebook Page and ensure you meet all the eligibility criteria listed above.
This includes having over 10,000 followers and sufficient watch time on your videos.
Step 2: Submit Your Page for Review in Facebook Monetizer
Go to the Facebook Monetizer tool.
Here you can submit your Page to be reviewed for monetization eligibility.
Step 3: Get Approval for Monetization
Once Facebook reviews your Page, they will inform you if it is approved for monetization.
This review checks for any policy violations.
Step 4: Add Monetization Placements
Now you can switch on monetization placements in your Facebook videos.
This is where ads will be served to viewers.
Step 5: Start Earning Money!
You are all set to start earning money as viewers watch your videos with ads enabled.
The ad revenue generated will be shared with you per Facebook’s policies.
Types of Facebook Monetization Available in Nigeria
As mentioned earlier, Nigerian creators can leverage different offerings by Facebook to monetize their presence.
Let’s look at them in more detail:
This places video ads within your video content. When fans view your videos, ads will play at set intervals.
You can earn a portion of the ad revenue based on the number of views.
This happens automatically once you switch on monetization.
To earn more through in-stream ads:
- Produce engaging, long-form video content regularly
- Optimize your videos for maximum viewership
Brand Collabs Manager
This tool allows you to collaborate with brands to create sponsored content and ads.
Brands can contact you via the manager for paid partnerships.
You can also pitch branded content ideas to brands.
To maximize earnings through brand collabs:
- Create content that aligns with brands in your niche
- Proactively pitch ideas to brands relevant to your audience
- Highlight your niche authority and influencer status
Paid Online Events
Facebook allows you to host paid video events like classes, webinars etc.
Fans pay a fee to register and attend your virtual events.
This presents an opportunity to earn through sharing your skills and expertise.
Tips for paid online events:
- Host events around topics your audience wants to learn about
- Promote the event and its benefits well ahead of time
- Structure the event agenda and pricing appropriately
Fans can send you Stars during your Facebook Live videos as a form of appreciation.
1 star is worth 1 cent that adds up as rewards for your livestreams.
Best practices for earning Stars:
- Go Live consistently to build an engaged audience
- Remind viewers to send Stars if they enjoy your live video
- Thank viewers for Stars during the video itself
As you can see, creators in Nigeria have various options to choose from to monetize their Facebook presence through ads, brand partnerships, events, and tips.
Tips for Successful Facebook Monetization in Nigeria
Here are some top tips for Nigerian creators to drive success with Facebook monetization:
- Produce Quality Video Content Consistently: High-value, engaging video content will get more viewership and make monetization more profitable. Post videos regularly.
- Build a Loyal Community: Having an audience that feels connected to you will drive better engagement. Encourage community building with your audience.
- Understand Your Audience: Study your audience’s demographics, interests, and pain points. Tailor your content strategy accordingly.
- Experiment with Different Video Formats: Try different styles like live, short form, episodic videos etc. See what resonates best with your audience.
- Optimize Your Videos: Include clickable thumbnails, compelling titles/descriptions, relevant hashtags. Make them easy to discover in search.
- Track Analytics: Keep an eye on your monetization metrics like revenue earned, CPM rates, views etc. Double down on what works.
- Promote Your Content: Leverage both paid and organic promotion of your videos to maximize reach. Drive traffic from other channels.
By following these tips, Nigerian creators can build a sustainable income from monetizing their Facebook presence in line with the platform’s policies.
Frequently Asked Questions
Is Facebook monetization completely free to use in Nigeria?
Yes, Facebook does not charge any fees to apply for monetization as a creator in Nigeria.
You just need to meet the eligibility criteria.
How much money can you make from Facebook monetization in Nigeria?
Earnings depend on factors like number of views, engagement, ad rates etc.
Top Nigerian creators on Facebook can make anywhere from a few thousand dollars to over $100K per year.
Does all the video content on my Facebook page need to be original?
As per Facebook’s policies, you must have rights to any content you post, including videos.
Do not re-share copyrighted material without permission.
Can I promote other products/services through my videos?
Any promotions or endorsements should comply with Facebook’s branded content policies.
Disclose paid partnerships transparently without misleading users.
How often does Facebook pay out earnings from monetization?
Facebook makes payouts on a monthly basis once your earnings cross the $100 threshold.
You must connect a payment account.
In summary, Facebook opening monetization access to Nigeria is a huge step forward for Nigerian creators hoping to earn from their content online.
By consistently creating high-quality, engaging video content tailored to their audience and leveraging Facebook’s suite of monetization tools appropriately in line with policies, Nigerian creators can realize their full earning potential on the platform.